News from the recruiting front - CMOs take notice

The recruiting firm, Russell Reynolds just put out their 2nd Quarter newsletter that contained some interesting points regarding the demand for marketing officers.

It tracks with the advice we have been giving our clients...hire marketers that can affect revenue growth.

Here is what Russell Reynolds says:

"The demand for and movement of marketing officers picked up considerably during the first half of 2010 with a continued emphasis on fact-based, demand generation.  This trend is running across every sector.  We are seeing less and less interest in "Big Idea" marketers who rely on "just trust me" as their justification.  Metrically-driven marketers and marketing programs continue to be in demand."

Translation:  If you are not showing how you are bringing dollars in the door, your position is at risk.

This makes sense in a downturn, but let's hope this attitude sticks when we get back to a growth economy.  There is nothing wrong with building the "Brand"...if it leads to revenue results.  Marketers should be held accountable to specific numbers and results.  In good times and bad.